The Sharing Challenge

Ever received a podcast link that opens in the wrong app? You're a purist, so you switch back to your preferred player and manually search for the episode—an unnecessary frustration when you just want to listen.

The podcasting community has created solutions like pod.link, Episodes.fm, and Plink that generate universal landing pages. These tools work well for publishers but only address half the problem.

As an avid listener, when I'm already inside my favorite podcast app, I just want to hit 'Share' and pass along that awesome episode to my friend, and move on. I'm not going to go look up the show, drill down through the episodes list on one of those websites, and then share that link with my friend. And so instead, I send them a deep link from my player app, regardless of whether they want to listen to it elsewhere.

Why Current Solutions Fall Short

• Author-centric, not listener-centric. Universal links only work when the listener navigates to them, typically from the podcast author's website.
• App silos. Apple Podcasts, Spotify, Pocket Casts, and YouTube each generate their own links—and none talk to each other.
• Discovery vs. Sharing. Tools that optimize new listener discovery don’t solve the everyday sharing use case between friends.

Until there's a way to translate deep links between apps, sharing will remain awkward whenever sender and recipient use different players.

The Peculiar State of Podcast Sharing

Nathan Gathright notes in his insightful article how podcast sharing differs from other media. While blog readers can access content via the same URL in any browser, podcast listeners are forced to find the specific link for their player app.

Gathright quotes Nathan Baschez to frame the core issue:

With text-based websites, RSS was/is an optional step at the bottom of the funnel. You’d visit a link (via search engines, email, etc) and read an article, and if you get really into it, you might add that site to your RSS reader (if you even used one). But with podcasts, RSS is the whole thing. Podcast apps are more analogous to “web browsers for audio” than text-based RSS readers, because they are the beginning and end of pretty much all podcast discovery and consumption.

Podcast apps aren't just players—they're the entire interface. Cross-app sharing with app-specific links breaks the experience.

Introducing PodSwitch

That’s where PodSwitch comes in. It’s the first listener-focused link “translator” that converts episode URLs between major podcast apps.

1. Paste any platform’s link. Apple Podcasts, Spotify, YouTube—and more apps coming soon.
2. Open with your favorite app. Choose where you want to listen. PodSwitch launches you there.
3. Just hit play. No searching or scrolling, no wrong apps.

By keeping listeners inside their favorite app, PodSwitch complements universal linking tools. Those are for broadcasting; PodSwitch is for sharing and receiving.

Why PodSwitch Matters

• Eliminates friction: No more hunting for episodes in unfamiliar apps.
• Boosts engagement: Faster to hit play means fewer drop-offs.
• Supports podcasters: Happy listeners are more likely to subscribe, rate, and review.

Looking Ahead

Platform diversity is valuable, but fragmentation creates sharing barriers. Until a universal linking standard takes hold, listeners need something to bridge the gap. For now, PodSwitch can help—by magically translating links to keep the listening and sharing experience seamless. I hope you'll give it a try, today!

Special thanks to Nathan Gathright and Nathan Baschez whose insights on podcast app ecosystems helped shape the vision for a listener-first approach to podcast sharing.